Marketing Officer Job at East Africa Lion Brands Industries PLC 51 views

Marketing Officer Job at East Africa Lion Brands Industries PLC

Job Description

  • Train and coach merchandisers and field activation teams to deliver on the job
  • Conduct channel shopper audits and feed into the business for planning
  • Prepare channel attractiveness analysis to prioritize EALBI categories in the various channels and define the must have sku by channel
  • Implement assortment by channel based on shopper and channel needs
  • Analyze channel performance in volume, value and by sku and update management and field teams on monthly basis
  • Develop planograms for all channels and implement
  • Build customer/channel relationships through trade loyalty programs to grow the channels
  • Manage field merchandisers and agencies to implement channel blue prints.
  • Manage third party activation teams to improve visibility of EALBI products as per required planogram.
  • Manage activations teams and agencies to deliver EALBI activation objectives
  • Gather market intelligence and develop actions plans to respond to competitor activities.
  • Optimize promotional sell-out within channels through activations through pre and post evaluation
  • Lead the deployment of all volume driving activities in the market
  • Compile price positioning statement and analyze conformance as well as monitor competitor pricing
  • Perform other activities as required.

Job Requirements

  •   A minimum of   BSc/BA in Marketing, Sciences or Economics
  • Chartered Marketing or Sales
  • Minimum of 5 years’ experience as sales or customer marketing manager in a FMCG business





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