Marketing Officer Job at East Africa Lion Brands Industries PLC
- Train and coach merchandisers and field activation teams to deliver on the job
- Conduct channel shopper audits and feed into the business for planning
- Prepare channel attractiveness analysis to prioritize EALBI categories in the various channels and define the must have sku by channel
- Implement assortment by channel based on shopper and channel needs
- Analyze channel performance in volume, value and by sku and update management and field teams on monthly basis
- Develop planograms for all channels and implement
- Build customer/channel relationships through trade loyalty programs to grow the channels
- Manage field merchandisers and agencies to implement channel blue prints.
- Manage third party activation teams to improve visibility of EALBI products as per required planogram.
- Manage activations teams and agencies to deliver EALBI activation objectives
- Gather market intelligence and develop actions plans to respond to competitor activities.
- Optimize promotional sell-out within channels through activations through pre and post evaluation
- Lead the deployment of all volume driving activities in the market
- Compile price positioning statement and analyze conformance as well as monitor competitor pricing
- Perform other activities as required.